• Blogs Give Your Company a Voice

Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics.  Blogging is a great way to create a personality for your company and makes your business more credible approachable. So, don’t be afraid to share your interests on your blogs, comment on timely news topics or market trends or educate your readers on a particular topic. Always be sure you write blogs with your audience in mind.

The Benefits of Blogging for Business

One question many people ask after starting a business is whether blogging is worth it in 2022.

Short answer: Yes! And here the reasons why we say so.

1. It helps drive traffic to your website.

Raise your hand if you want more website visitors. Yeah, me too.

Now think about the ways people find your website:

  • They could type your name right into their browser, but that's for an audience you already have. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting.
  • You could pay for traffic by buying an email list , blasting them, and hoping some people open and click through on the emails. But that's expensive and, you know, 
  • You could pay for traffic by placing tons of paid ads, which isn't illegal but still quite expensive. And the second you run out of money, your traffic stops coming, too.

So, how can you attract new traffic or readers to your site? You can through blogging and optimizing your site for search engine,

 You can repurpose blog content for social media.

Blogging for your business also helps you get discovered via social media. Every time you create a new article, you're creating content that people can share — Twitter, LinkedIn, Facebook, 


which helps expose your business to a new audience that may not know you yet.

blog content also helps keep your social media presence going.

Instead of asking your social media manager always to create brand new content for social media (or creating that content yourself), your blog can serve as that repository of content.

You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, I must say.

  1. Blogs get updated regularly, and every new blog is another opportunity to make your website even more visible. Now, your website will start appearing on search engines like Google for a wide range of search terms. So, this will bring more people to visit your website, eventually increasing the traffic to your website.
    Blogging can help with influencers
  1. A blog can also help increase your social media performance. If your content adds value, is engaging and compelling, it will prompt users to share the content on social media. It makes your content reach a wider audience, which eventually increases your social media engagement and reach. The social signals you receive will also help boost your search engine rankings. This is another way in which a blog helps increase traffic to your website.

    Other Benefits of Blogging for Business 

    Blogging can also benefit you in other ways. Although they’re not the core reasons a company should start blogging, they can be useful. For example, if you want to launch a new product or campaign, you can create a blog about it by mentioning its features and seeing how people react to it. It will decrease the chance of your investment going completely in vain. 

    You can also start blogging because you want to share your ideas and motives with people. Blogs can inspire people, so; you can start blogging if you want to influence people and create a strong persona for your company.  

    However, this shouldn’t be the main purpose of starting blogging.