How to increase Facebook engagement

1. Teach, entertain, inform, or inspire

Your Facebook audience is not looking for a sales pitch, and they’re certainly not going to engage with one.

They want to engage with content that will make them smile, make them think or improve their lives in some way

2. Get to know your audience

But here’s the thing: what you find entertaining or inspiring is not always relevant.

When you’re seeking engagement, it’s the wants and needs of your audience that matter.

And it’s tricky to understand what those wants and needs are unless you really understand who your audience provides a ton of useful information about your audience. Study this information carefully, and look for any unexpected details that could help you create a more meaningful connection with fans.

 Respond to fans

If someone takes the time to comment on one of your posts, make sure to reply. No one likes being ignored, and fans who engage with your posts want you to engage in return.

Make sure you have a team in place to monitor and respond to all comments. Sometimes a simple comment back is all that’s needed. Sometimes more action is required. If someone posts a question that requires a customer service response, direct them to your CS channels or have an appropriate person follow up. A practice I like is to share relevant news or blog post and ask our followers for their opinions. What to share might vary depending on your audience. If you have a professional audience, you might want to share industry news or articles. If you are a lifestyle brand, you might choose to share lifestyle news instead. way to keep up with the ever-changing social media landscape is to constantly experiment with new content.

Just a while back, images were the best type of content to drive engagement. Now, videos are taking the lead. Brands who started on video early before it became the norm were able to benefit from the trend the most. now that you’re familiar with its cause and effect, you’re ready to start learning ways to increase Facebook engagement.

These 15 strategies are an excellent starting point, but you can’t flip a magic switch that will quadruple your Facebook engagement (if only!).

It takes consistent effort over several weeks to start seeing real improvements.

However, if you follow these tips, you should regularly see improvements in your engagement (and increased traffic and sales. 

Show your personality

Business owners sometimes have a TERRIBLE habit of takin


g the “social” out of social media.

Instead of getting on the platform and being themselves, they turn into mindless marketing robots.

Don’t be afraid to inject your personality into your posts!

Get to know your audience and let them get to know you!

Everything you post for your business on Facebook should portray your company's personality.

If you haven’t firmly established a company personality, now is the time!

Is your company going to be:

 Stay specific

New Facebook marketers often make the mistake of posting with no   strategy in mind.

They haven’t measured:

  • What types of content get the most likes, comments, and shares.
  • What times and days get the best engagement.
  • How many posts should be published per day to maximize engagement