How to make money blogging, Build your online presence
Before you start making money, you’ll need to start a blog and grow your audience. Think of it this way: more traffic to your blog equals more money.
For that reason, earning money begins with choosing a strategic blogging niche and spreading the word about your blog. Here’s how to do it:Sell info products This is another popular way to make money from blogging in India. In case there is an existing audience from social media following or an email list, you may contemplate designing and selling your info products. A course or an ebook is an example of an info product. If there is a proper system in place, it is not a tough job to get the right people and pitch your products at the correct time. Info products with low ticket sizes, especially $50 – $200, encourage impulse purchases considering users are always looking at ways to enhance their knowledge. The info products could be anything from an e-book to a self-paced online course.
Build a social media strategy
If you didn’t promote your articles on social media, you’d be making a major blogging mistake. Social media marketing, like SEO, is a great free way to get more exposure.
Not only should you share a link to your blog on your personal channels, but you should also consider creating separate social media accounts dedicated to your blog. Try creating a Facebook business page so that you can promote your blog on Facebook, as well as dedicated business accounts on Instagram and YouTube.
Once you do this, grow your audience even further by content to accompany your articles. For example, make Instagram and Pinterest posts that feature images or infographics, and then link back to your blog articles within the posts. Likewise, you can repurpose your blog content as YouTube videos, and then include a link to the relevant article beneath each video.
Become an affiliate marketer
Remember when we looked at how much bloggers are actually making? Their expense reports show us that nearly all top bloggers use affiliate marketing as part of their monetization strategy. There’s a good reason for this: affiliate marketing is a relatively easy source of passive income.
Affiliate marketing essentially means that you make money blogging by promoting other people’s products. This involves adding affiliate links to various products or services within your posts, throughout your site, or across your social media accounts. When your site visitors click on those links and make a purchase, you’ll earn a commission from the sale.
To find brands to partner with as an affiliate, browse the web for affiliate marketing programs that can connect you with different products or companies. Some of the most popular programs include:
Build a community around your brand
Once you have a blog with great content and the traffic starts to flow in, your next step is to build a community around your brand.
A common mistake that beginners make is to skip this step and go directly to the money making part but this is not the most efficient way.
Before making any sales (conversions), you first need to gain the user’s trust and this is achieved through community building.
Notice that I used the term ‘brand’ and not just blog and this is done on purpose.
At this stage, you need to stop thinking about your blog as a hobby but you need to change your mindset and approach it like you would approach a ‘real’ business.
We all know that branding is a very important aspect of the success of any business and your blog is not an exception to this rule.
There are many things you can do related to branding (like having a distinct logo, unique slogan, etc.), and community building is one of them.
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