Create your social media strategy

Doing the ground work before you start is critical to a successful social media presence. By developing your social media strategy you're able to:

  • create compelling content
  • engage with your customers at the right time
  • generate sales.

A social media strategy describes how your business will use social media to achieve its communications aims. It also outlines the social platforms and tools you’ll use to achieve this.

Follow your strategy and don't overwhelm your customers with unnecessary posts. Remain focused on reaching your specific goals and tailor your messages around these.

Benefits of social media marketing

With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:

  • Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
  • Drive traffic: Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.
  • Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
  • Increase brand awareness: The visual nature of social media platforms allows you to build your visual identity across vast audiences and and improve brand awareness. And better brand awareness means better results with all your other campaigns.
  • Build relationships: These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.

    Provide Responsive Customer Service

    Customers now expect companies to handle their requests through social media. A strong investment in customer service can build meaningful relationships between your company and your customers. With social media, the challenge of customer service remains as demanding as it had before. Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. 71% of consumers who have had a positive experience with a brand on a social media platform said they were more likely to recommend that brand to the people they know, so having a social media customer service strategy is extremely important