The most profitable blog niches for 2022

If you want to pick the perfect topic for a new blog to make money, these six great niches are the right place to start.

 Blogging and making money online

Blogging has become so popular in recent years that there’s actually a large blog niche dedicated to helping people break into this industry. In 2020, there were over 31 million bloggers in the US [2].



You’ll also find plenty of blogs that help people make money online. This can involve anything from blogging and freelance writing to working as a virtual assistant or starting your own online business.

For example, blogger helps fellow bloggers and entrepreneurs grow their online businesses:

If you’ve been blogging for a while now, this is one profitable niche you can explore. In recent years, bloggers and influencers have come to play an important role in the digital marketing world. In fact, the global market value of influencer marketing reached 13.8 billion dollars in 2021 [3].

With more people exploring blogging as a source of income, you can share your expert tips and advice to help them succeed. You could show them how to write content that converts or drive traffic from social media channels such as pintrests.

When it comes to monetizing your content, you can start by promoting affiliate products, such as writing courses or SEO tools that can help people grow their blogs. You may even want to consider launching your own blogging course or hosting paid webinars.

 Health and fitness

Online fitness classes have grown in popularity during the pandemic, with many people having no option but to exercise at home [4]. However, studies have shown that nine in ten Americans who exercise regularly will continue to work out at home, even after gyms have reopened [5].

If you’re a health professional, you can take advantage of this growing trend and a new target audience by starting your own fitness blog. Thanks to the nature of this industry, you’re not restricted to only writing blog posts. In fact, you can create all sorts of content, from workout videos to fitness courses, and one-on-one training sessions or tutorials on proper technique.



Personal finance and investing

People are always looking for ways to manage their money more effectively. In fact, data by Google shows that mobile searches related to financial planning and management have grown by over 70% in the last two years. The same data also shows that there’s been a significant increase in investing and stock-related app searches [6].

Personal finance can therefore be a lucrative blogging niche. As a financial advisor, you can help people manage their money wisely, whether by saving for retirement or making the right investments.


However, if you’re helping people save money and spend responsibly, you may be wondering how you can convince them to make purchases through your blog. The trick is to sell something that can help them make more money in the long run. You could even host webinars or give individual financial advice.



Recipes and food

Food is an evergreen topic, and one of the most profitable blog niches. It also offers various sub-niches to explore, from quick and easy meals to information on specific diets.

One food topic that has become increasingly popular in recent years is home cooking. In fact, in the midst of the pandemic, interest in online cooking classes skyrocketed by over 1,177% [7].

The food niche is very saturated. You’ll find hundreds of blogs offering recipes, meal plans, product reviews, and diet advice:


Food recipes

 Personal development and self-care

Self-care has become a popular trend in recent years. These unusual times have made people more attuned to their mental wellness, leading to a growing interest in personal development and wellbeing.

However, 80% of Americans intend to continue practicing self-care even after the pandemic [8]. Moreover, a recent analysis by Google shows that interest in personal development is no longer a “New Year trend”, and users are continuously searching for queries related to wellness [9].

If you’re a trained psychologist, a wellness coach, or counselor, you may want to consider delving into the self-care industry. There are a variety of topics you can write about, from morning routines and stress management to mindfulness techniques and journaling: