8- keys to improve your SEO ranking


Search engine optimization (SEO) determines how high a website ranks in common search engines like Google. Whatever type of business you run, whether it’s a communications consultancy or a cake shop, an effective SEO strategy is a smart way to boost visibility online, attract new clients, grow your business — and boost profits.

To do so, you'll need to work on your SEO rankings. This helps your website become more visible to potential customers and allows you to appear on search results for specific queries relevant to your business. 

1- HIGH - QUALITY CONTENT

High-quality content is at the core of SEO success. To attract search engines, you need to populate your website with content.

To start, ensure every page includes at least 300 words of original content. Search engines can detect duplicate content and may penalize your page for using copied content. 


2- ON-PAGE SEO

Content doesn’t just need to be high-quality. It also needs to be optimized for search engines. How do you do that? You can start with this basic checklist for ON-PAGE SEO

Choose one primary keyword for the page and three to four related keywords.

Ensure your title tag, meta description, and H1 include your primary keyword.

Content should be high-quality and written for an eighth-grade reading level 

Include at least one image.







 From there, you’ll want to dive into more specifics. Keywords are critical. Every page should be optimized for one unique keyword. You should also include a title that will attract readers in the form of an H1 tag. This indicates to the search engine that this text is the page title and what the page is about. You can find the keywords you want to target using our keyword magic tool.                                                                                                                                                                          

3- Metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.

4- Use Outbound Link

Outbound links are the primary source of bringing more attention to your website. There are a lot of people who make the mistake of not including links to other websites/articles.


Outbound links show Google that the article is both valid and informative and both are vital requisites for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to each of your articles. Just make sure that the links are relevant enough to your content and from authentic and high-quality sources;

5- Post Long Content

Studies have shown that longer content  helps to improve ranking on Google. A target of around 2000 words should be set in every article with a minimum of 1000 words at least. This would inevitably result in long-tail traffic which would boost your site’s exposure.

Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.

The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.

6- your website must be mobile friendly

Mobile friendly website should display on mobile devices like smartphones and tablets in a user-friendly way. This implies that when a user pulls the site up on their smartphone, he or she does not have to pinch and zoom in order to read the content and click on links.

This makes it easy to read and easy to use on a smartphone, eliminating any excess effort.



Responsive design describes a website that dynamically resizes to fit the width of the device or browser that it is being displayed on. Responsive design uses a single code base that works across hundreds of devices. Naturally, more mobile friendliness equates to more viewers which means more traffic on your site.

7- Be Active On Social Media


Although Google doesn’t hold much stock in social media as far as ranking is concerned, you can actually improve your site’s popularity and traffic by being active on Facebook, Google+ or Twitter. The more you post links to your blogs on social networks, the higher the chance people will visit your blog, thus increasing traffic.



There are ways in which you can try to safeguard your privacy and control who sees particular content, but the onus is on you to be vigilant. So, the more seriously you can take your social media activities, the better.

8- Build Pages With HTML Header Tags


The first heading, or H1 tag, is the most important heading on the page. The H1 tag is typically the first thing a visitor reads on your webpage. Header tags are commonly used for styling but should instead be used for content organization. Making use of subheadings is one of the best ways to improve search engine ranking. For search engines, heading tags have more weight than regular copy and make skimming the page easy on a user. If you’re having trouble editing your heading tags, you’ll likely need a developer to update the page;