That’s how to grow your blog!
If you’re trying to understand how to grow your blog in the best way possible, all of the potential approaches on offer can be enough to make your head spin.
Fortunately, this process doesn’t have to be a mystery. By understanding some of the basic strategies, you can start expanding your user base right away.
Optimize Your Posts for Search
If you’re trying to understand how to grow your blog in the best way possible, all of the potential approaches on offer can be enough to make your head spin.
Fortunately, this process doesn’t have to be a mystery. By understanding some of the basic strategies, you can start expanding your user base right away.
Getting your blog posts to rank on the first page of the SERPs is essential to ensuring your content keeps pulling in visitors long after you hit publish.
There are a number of basic and more advanced SEO tactics you can employ to help push your posts onto the first page of the SERPs, or better yet, into the top 3 positions.
In fact, pages that appear in positions 9 and 10 of Google’s search results only see about 2% of clicks. Ranking doesn’t happen overnight and . Out of all the top-10 results on Google, less than 2% are less than 12 months old.
Get into position 3 however, and the average click-through rate increases to about 12%. Secure that elusive top spot, and your click-through rate will be around 30%.
So what can you do to help push your content higher up in the search results?
The two points we’ve covered above come into play again here.
Writing content on topics people are actually searching for will help drive organic visits to your blog, while longer content is correlated with better rankings and more traffic.
Beyond this, there’s still so much you can do to optimize your content and maximize visibility in the organic SERPs and traffic to your blog.
Getting your blog posts to rank on the first page of the SERPs is essential to ensuring your content keeps pulling in visitors long after you hit publish.
There are a number of basic and more advanced SEO tactics you can employ to help push your posts onto the first page of the SERPs, or better yet, into the top 3 positions.
In fact, pages that appear in positions 9 and 10 of Google’s search results only see about 2% of clicks. Ranking doesn’t happen overnight and . Out of all the top-10 results on Google, less than 2% are less than 12 months old.
Get into position 3 however, and the average click-through rate increases to about 12%. Secure that elusive top spot, and your click-through rate will be around 30%.
So what can you do to help push your content higher up in the search results?
The two points we’ve covered above come into play again here.
Writing content on topics people are actually searching for will help drive organic visits to your blog, while longer content is correlated with better rankings and more traffic.
Beyond this, there’s still so much you can do to optimize your content and maximize visibility in the organic SERPs and traffic to your blog.
Start Building Relationships With Influencers
This is something that’s always played a big part in how I market myself and my businesses. I rarely go after quick wins. I want to build genuine relationships with people that will prove mutually beneficial in both the short and the long-term.
An email that lets someone know I’ve featured them in my content acts as a great icebreaker since I’ve already done something that is going to help them out and boost their visibility (even if only a little bit).
From there, I look for ways to continue developing these relationships while we simultaneously help each other achieve our goals.
This could mean sharing each other’s content, doing a guest post swap, or (although this usually happens quite a bit later down the line) partnering up to create content together.
This is something that’s always played a big part in how I market myself and my businesses. I rarely go after quick wins. I want to build genuine relationships with people that will prove mutually beneficial in both the short and the long-term.
An email that lets someone know I’ve featured them in my content acts as a great icebreaker since I’ve already done something that is going to help them out and boost their visibility (even if only a little bit).
From there, I look for ways to continue developing these relationships while we simultaneously help each other achieve our goals.
This could mean sharing each other’s content, doing a guest post swap, or (although this usually happens quite a bit later down the line) partnering up to create content together.
Link Your Content Together
Internal links, are , of course, simply links from one page of your site to another page on your site. They define your site architecture, help spread link equity around your site, and allow crawlers to navigate it.
Pages that aren’t linked to are known as “orphaned pages ” That’s because they can’t be found by search engine crawlers and as such, are unlikely to appear in the search results or deliver you any benefits.
Internal links can also be used to highlight other content readers might be interested in, so that once they’re on your blog, they’re more likely to stay there.
Internal links, are , of course, simply links from one page of your site to another page on your site. They define your site architecture, help spread link equity around your site, and allow crawlers to navigate it.
Pages that aren’t linked to are known as “orphaned pages ” That’s because they can’t be found by search engine crawlers and as such, are unlikely to appear in the search results or deliver you any benefits.
Internal links can also be used to highlight other content readers might be interested in, so that once they’re on your blog, they’re more likely to stay there.
Social Media
It goes without saying that you should be pushing your blog posts out to all relevant social media profiles. It’s quick, easy, and free.
If you’re not even doing this, go take a long, hard look in the mirror, and tell yourself you’re wasting your own time creating content that you can’t even be bothered to update your social profiles with.
Then, come back to your computer and start scheduling.
Alternatively, just delete your blog. If promoting yourself on social media is too much, you probably don’t have what it takes to grow a blog to 100K visitors a month.
Assuming, however, that you are posting about your blog posts on social media, remember that the nature of some platforms means you can not only get away with posting about the same content multiple times, but you also should.
However, if you’re posting to the platform regularly, a couple of posts a day about the same content – at least for a week or two after publication – is fine.
Content communities are designed to get bloggers working together to promote each other’s content.
In other words, you share someone else’s content to your social channels in return for shares of your own content.The quality of content that appears on them can vary. A lot. But they’re generally worth investing a little time in – at least when you’re new to blogging and still building a decent-sized audience
This is because Twitter’s feed moves so quickly that unless someone makes a special effort to visit your profile, or they spend a lot of time on Twitter yet don’t follow many people, they’re unlikely to see more than one of these posts. Content communities are designed to get bloggers working together to promote each other’s content.
In other words, you share someone else’s content to your social channels in return for shares of your own content.
The quality of content that appears on them can vary. A lot. But they’re generally worth investing a little time in – at least when you’re new to blogging and still building a decent-sized audience.
It goes without saying that you should be pushing your blog posts out to all relevant social media profiles. It’s quick, easy, and free.
If you’re not even doing this, go take a long, hard look in the mirror, and tell yourself you’re wasting your own time creating content that you can’t even be bothered to update your social profiles with.
Then, come back to your computer and start scheduling.
Alternatively, just delete your blog. If promoting yourself on social media is too much, you probably don’t have what it takes to grow a blog to 100K visitors a month.
Assuming, however, that you are posting about your blog posts on social media, remember that the nature of some platforms means you can not only get away with posting about the same content multiple times, but you also should.
However, if you’re posting to the platform regularly, a couple of posts a day about the same content – at least for a week or two after publication – is fine.
Content communities are designed to get bloggers working together to promote each other’s content.
The quality of content that appears on them can vary. A lot. But they’re generally worth investing a little time in – at least when you’re new to blogging and still building a decent-sized audience
This is because Twitter’s feed moves so quickly that unless someone makes a special effort to visit your profile, or they spend a lot of time on Twitter yet don’t follow many people, they’re unlikely to see more than one of these posts. Content communities are designed to get bloggers working together to promote each other’s content.
In other words, you share someone else’s content to your social channels in return for shares of your own content.
The quality of content that appears on them can vary. A lot. But they’re generally worth investing a little time in – at least when you’re new to blogging and still building a decent-sized audience.
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